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Emotional Magnetism: How to Communicate to Ignite Connection in Your Relationships

Emotional Magnetism: How to Communicate to Ignite Connection in Your Relationships

By: Sandy Gerber
Publisher: Page Two Press
Publication Date: May 10, 2022
ISBN: 978-1774581995
Reviewed by: Barbara Bamberger Scott
Review Date: August 4, 2022

Noted for her ability to revitalize businesses and other enterprises, author and consultant Sandy Gerber has created a lively new template – Emotional Magnetism - for understanding one’s own personality and using that perspective to bond with others in a variety of life scenarios.

Using examples that illustrate how easy it can be to fail to communicate deeply and successfully with our associates, partners, family and friends, Gerber initiates a thought process that all serious readers can readily grasp. By learning to sense one’s Emotional Magnets, and to analyze and access those of others, it is possible to start and sustain meaningful, positive relationships that will serve one in both personal and professional contexts. Gerber has identified four Emotional Magnets, characterized by the acronym SAVE: Safety, Achievement, Value, Experience.

Gerber explains the distinctions of each Emotional Magnet and parses their qualities over numerous situations in vivid detail in this highly organized manual. People who seek Safety as a primary motivator will approach situations with a need for security and control, mindful of issues such as health and basic ease. They will plan a road trip “down to the last detail” before setting out. Those for whom Achievement is the priority will examine new ventures with an eye to gaining personal rewards and awards, attending an event to meet important people who might prove useful in one’s future. The Value personality thinks about the cost and quality of any new purchase or venture, so if they go to a restaurant, they will be constantly questioning its value-for-money, always seeking to maximize growth and minimize waste. Experience-driven people may not plan at all, wanting to try new things, to be surprised by the unusual, and may sometimes act purely on impulse.

Once a person has identified and accepted her/his Emotional Magnet and those of others, s/he can begin forging more meaningful communication, whether it be with a boss, co-worker, parent or child. In addition to broad descriptions of each Magnet, the author offers a plethora of subtle “cues and clues” to identify one’s own needs and wishes and those of the people with whom s/he is typically surrounded. Gerber, who offers consultation and communications training to businesses, is herself the initiator of several successful business ventures and a widely sought speaker on such subjects as her trademarked Emotional Magnetism methodology. Her detailed examination of this compelling thesis, with self-testing and other devices to aid her readers, provides the chance for dynamic, productive change in approaching and handling almost any situation.

Quill says: Gerber’s latest work presents a well-considered, highly detailed guide to Emotional Magnetism that can help readers find a smoother path in life.

For more information on Emotional Magnetism: How to Communicate to Ignite Connection in Your Relationships, please visit the author's website at:

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