After a painful divorce, Alice took a variety of unrewarding jobs. Determined to build financial security for herself and her two daughters, she took the advice of a business mentor: Ask your prospective customers what they need and can’t get—and get it for them. Alice’s prospects needed a specialized type of wire to bind recyclable cardboard boxes into bales. Initially ignorant of the recycling business, Alice persevered, taught herself to be a skilled entrepreneur and expert employer, and developed her startup company into a thriving business that sells more than 10 million dollars’ worth of baler wire per year.

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